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Thursday, February 25, 2010

Buy Mi: Hong Kong Billboards and Advertisements [2009 Back Post]

NEW YORK, February 25 – While hang out in Hong Kong (December 2009), I paid close attention to local advertisements and billboards. It's always fascinating to observe local marketing campaigns. Here are a few interesting Hong Kong advertisements:

Love Mi, Sammi!

Sammi Cheng (郑秀文), the hugely popular Canto Pop singer, had a giant billboard covering the entire side of a building in the Tsim Sha Tsui district. It was so big that I had trouble fitting the entire poster in the viewfinder of my camera. The object in the foreground is a street light which should give you a sense of scale. The billboard was promoting Cheng's Love Mi tour which was being sponsored by Johnnie Walker.

The Tomino-esque Thing

Mass Transit Railway (MTR), Hong Kong's subway system, is the lifeline of the city. It's also my preferred method of travel. On several subway cars, I found Gundam posters. It was a cross promotional effort between the Gundam franchise and the MTR.

Learn to Shot -> John Woo Style

During my visit to Hong Kong, the city was hosting the 2009 East Asian Games which is kinda like a mini-Olympics for Asia. The city was covered with banners promoting the event. They made a unique banner for each sport, but this one caught my eye. The locals nicknamed this event "The John Woo Challenge".

Danny Wears a Seiko

On my way to breakfast, I unintentionally ran into posters of Daniel Wu (吳彥祖) at a Kowloon watch store. Wu, a fellow Giant Robot Magazine writer, was endorsing Seiko's line of Criteria watches. In addition to being a writer, I hear he does some acting on the side...

The First Circle of Hello Kitty

Cool Japan comes to the Hong Kong subway. Hello Kitty, the official ambassador of the color pink, enticed Hong Kong commuters to spend their holiday in Japan. The Japanese tourism posters were displayed throughout the MTR subway system, and Admiralty Station was completely transformed into the Hello Kitty Station. I'm sure that this is a sign of the Apocalypse.

Journey to Mong Kok

Here is another interesting subway poster. The Monkey King doesn't want you to monkey around on the escalators. Public transportation is serious business.

Doraemon Pulled This Out of His... Pouch?

In a lift leading to a pedestrian overpass, I found these instructional safety stickers with Doraemon(ドラえもん). Yes, trust the imaginary flying blue marsupial.

Let Them Eat Idol Christmas Cake

The Maxim cake company is notorious for using very attractive girls and female pop idols in their advertisements. The white fluffy concoction on the left is the "Angel Christmas Cake", and the sugary chocolate guilt trip on the right is the "Devil Christmas Cake".

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