The Random Access Information Blog has moved to a new URL address. You can find new posts at: raiwebs.com
Thursday, February 25, 2010
Buy Mi: Hong Kong Billboards and Advertisements [2009 Back Post]
NEW YORK, February 25 – While hang out in Hong Kong (December 2009), I paid close attention to local advertisements and billboards. It's always fascinating to observe local marketing campaigns. Here are a few interesting Hong Kong advertisements:
Love Mi, Sammi!
Sammi Cheng (郑秀文), the hugely popular Canto Pop singer, had a giant billboard covering the entire side of a building in the Tsim Sha Tsui district. It was so big that I had trouble fitting the entire poster in the viewfinder of my camera. The object in the foreground is a street light which should give you a sense of scale. The billboard was promoting Cheng's Love Mi tour which was being sponsored by Johnnie Walker.
The Tomino-esque Thing
Mass Transit Railway (MTR), Hong Kong's subway system, is the lifeline of the city. It's also my preferred method of travel. On several subway cars, I found Gundam posters. It was a cross promotional effort between the Gundam franchise and the MTR.
Learn to Shot -> John Woo Style
During my visit to Hong Kong, the city was hosting the 2009 East Asian Games which is kinda like a mini-Olympics for Asia. The city was covered with banners promoting the event. They made a unique banner for each sport, but this one caught my eye. The locals nicknamed this event "The John Woo Challenge".
The Maxim cake company is notorious for using very attractive girls and female pop idols in their advertisements. The white fluffy concoction on the left is the "Angel Christmas Cake", and the sugary chocolate guilt trip on the right is the "Devil Christmas Cake".